Product Manager - MarTech
About Softonic:
Softonic is a leading technology company specialising in secure software distribution. The firm operates the world’s leading secure software distribution platform Softonic.com. The platform, currently available in 18 languages, categorises, evaluates, and distributes over 1 million Windows, Android, and Mac programmes and solutions worldwide
Softonic is a place where people come first. We care about your personal and professional growth, and we're committed to creating an environment where you can thrive. We believe that our greatest asset is our team, and we're dedicated to attracting and retaining the best talent in the industry.
At Softonic, you'll have the opportunity to learn from passionate and talented colleagues, work on exciting projects, and take on new challenges. We believe in a "Fail fast, Learn fast" mindset, and we encourage our team members to take risks and think outside the box.
Our culture is built on four core values. Take a look.
We offer the opportunity to make an impact, grow professionally, and work in a fast-paced, innovative environment. You'll have the support of a great team and culture, where transparency, respect, and integrity are key. Join us and be a part of a company that values its people above all else.
Check the video : What´s like to work in Softonic!
About the position
The Product Manager will be responsible for the end-to-end management and optimization of Softonic's paid user acquisition channels, requiring a data-driven and collaborative approach.
Responsibilities:
- Ideate, investigate and write comprehensive requirements for features designed to improve our paid and acquisition product offering, engagement of users, technical implementations, and optimize revenue yield.
- Work closely with Monetization team, tech team, other product teams (if necessary) and partners to ensure successful execution and launch
- Identify and define critical KPIs that effectively measure the performance and impact of our paid, arbitrage, RSOC, push notification and other products
- Monitor our user data management platforms and ensure best practices for highest business impact as well as legislative compliance (CMP, DMP..)
- Build and maintain strong relationships with Supply-Side Platforms (SSPs), Demand-Side Platforms (DSPs), mediation and ad serving partners and leverage them to gather insights, and identify growth opportunities.
- Work with our sales & business development teams to identify strategies for growth opportunities.
- Continuously evaluate and refine product features based on performance data, business needs and market trends.
- Collect requirements from internal and external customers and translate them into a comprehensive and prioritized backlog.
- Conduct market research for the domain and engage with customers, prospects and partners to identify market needs and opportunities
Experience and requirements:
- 3+ years experience in advertising and martech product management, with a proven track record of launching and optimizing products focused on user acquisition tools and strategies
- Experience in user acquisition and affiliation industry and working with arbitrage partners or products
- Strong understanding of media buying, AdSense / search and new martech trends and strategies
- Proficient in Agile, Scrum, Jira, and Confluence to guide product development process
- High ability to create and present product concepts, roadmap and project status to various teams and stakeholders
- Experienced working with data analytics tools, detail-oriented with strong analytical abilities and problem-solving skills
- Excellent oral and written communication and interpersonal skills
- Proactive, organized, accountable, and highly motivated team player
- Fluent English
Why Softonic?
Workplace & benefits:
- Private Health Care
- Tax consultant
- Dining Room
- Gaming room & Terraces
Fresh Fruits, Coffee, Snacks & Drinks - Pizza & Beers Every Thursday
- Language Classes (English & Spanish)
- Internal Training Program
- Discounts At Gyms & Restaurants
- Flexible Work Schedule ( home office and 2 days/week in the office)
- Day off at your birthday & other´s evenings off
Discover more...
https://hello.softonic.com/why...
Softonic is committed to equal opportunity and does not discriminate on the basis of race, religious beliefs, color, gender, age, citizenship, origins, disability, sexual orientation, sexual identity, background, marital status, or any other characteristic. If you need any specific accommodation/adaptation due to a disability during the recruitment process, please send us an email to recruitment@softonic.com with your request and we'll contact you.
- Departamento
- Product Management
- Locations
- Barcelona
- Remote status
- Hybrid Remote
- Employment type
- Full-time
Barcelona
Why Softonic?
We build bridges between people and technology.
About Softonic
Softonic publishes Softonic.com, the leading global software and app discovery destination, offering the most complete selection of software and apps across hundreds of categories. The European company with one of the largest online audiences, and currently holds 40th position worldwide with more than 100 million unique monthly users who generate more than 4 million daily downloads on Softonic.com.
We believe people have no limits! Softonic is a unique place to work with offices close to the beach, with a very international environment with 20 nationalities and 50% of women in the leadership team where you can develop your career and achieve your own personal goals. That’s because we stick to some key principles in everything we do as a company. At Softonic people are our greatest value, we care about your personal well-being and that you feel good in your day to day at work.
Our main values are: respect, integrity, fun, entrepreneurial spirit, courage and accountability.
Product Manager - MarTech
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